B.A. in Multimedia and Mass Communication (BAMMC)
Programme Overview
The Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a dynamic undergraduate degree programme offered by St. Wilfred’s College, designed to develop skilled professionals for the ever-evolving media and communication industry. The programme blends traditional journalism with digital media, advertising, filmmaking, and content creation, and is fully aligned with the National Education Policy (NEP) 2020, offering flexibility, creativity, and interdisciplinary learning.
Eligibility
- Qualification: Passed 10+2 (HSC) or equivalent from any recognized board
- Stream: Open to all streams – Arts, Commerce, Science, or Vocational
- Admission Basis: As per merit and University of Mumbai regulations
Programme Duration & NEP 2020 Exit Options
- 3 Years (6 Semesters): B.A. in Multimedia & Mass Communication
- 4 Years (8 Semesters): B.A. (Hons.) in Multimedia & Mass Communication with specialization/project
Multiple Exit Points (as per NEP 2020):
- After 1 Year: Certificate in Mass Communication
- After 2 Years: Diploma in Multimedia & Media Studies
- After 3 Years: Degree – B.A. in BAMMC
- After 4 Years: Honors Degree with specialization and research/project work
Curriculum Highlights
- Core Areas of Study:
- Journalism (Print, Electronic, and Digital)
- Advertising & Public Relations
- Media Laws & Ethics
- Photography, Videography, & Graphic Design
- Radio Production & Podcasting
- Social Media, Blogging, and Content Writing
- Film Studies & Script Writing
- Event Management & Corporate Communication
- Practical Exposure:
- Industry internships
- Live media projects
- Newsroom simulations
- Content creation labs
Skill Development:
- Communication & Creative Writing
- Public Speaking & Anchoring
- Editing (Audio/Video/Text)
- Media Planning & Campaign Execution
- Teamwork & Crisis Communication
Weightage in Today’s Competitive World
The BAMMC programme prepares students for 21st-century media careers by combining creativity, technology, and critical thinking. As media and content industries grow rapidly in India and globally, this degree equips students to excel in:
Career Pathways:
- Journalism (TV, Print, Digital)
- Advertising & Creative Agencies
- Public Relations & Corporate Communications
- Film & Television Production
- Radio Jockeying & Podcasting
- Social Media Management & Influencer Marketing
- Digital Content Creation (YouTube, Instagram, Blogs)
Top Employers:
- News Channels (e.g., Times Now, NDTV)
- Ad Agencies (e.g., Ogilvy, Dentsu)
- OTT Platforms (e.g., Netflix, Amazon Prime)
- Production Houses
- PR Firms & Startups
Conclusion
The BAMMC programme at St. Wilfred’s College of Arts, Commerce & Science is a future-ready media degree that blends journalistic rigor, creative expression, and digital fluency. Fully aligned with the University of Mumbai and NEP 2020, it offers students the knowledge, tools, and confidence to become leaders in the global media and communication landscape.